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Integrity

A concept of consistency of actions, values, methods, measures, principles, expectations, and outcomes an uncompromising and predictably consistent commitment to honour moral, ethical, spiritual and artistic values and principles.

Innovation

The application of better solutions that meet new requirements, unarticulated needs, or existing market needs. An innovation is something original, new, and important—in whatever field—that breaks in to (or obtains a foothold in) a market or society.[1]

Commitment

The trait of sincere and steadfast fixity of purpose the act of binding yourself (intellectually or emotionally) to a course of action

Passion

An intense emotion compelling, enthusiasm, or desire intense, driving, or overmastering feeling or conviction.